Our Story

  • 1988

    Introduction of the ‘Officer’s Choice’ Whisky brand.

  • 2010

    ABD adds an exciting new brand to its portfolio with Jolly Roger creating an indelible mark on the rum category.

  • 2011

    ABD enters the deluxe whisky segment with the launch of Officer’s Choice Blue – an engaging mix of rich Scotch malts and Indian grain spirits.

  • 2012

    With the launch of Kyron, we forayed into the premium brandy segment quickly becoming a gold-standard for the segment in the country.

  • 2014

    Officer’s Choice Whisky franchise sells 28.6 million* cases in CY 2014 to become the world’s fourth largest spirits brand.

    Officer’s Choice declared as the fastest-growing brand across all markets and categories by IWSR for CY 2013 in August 2014.

    *in 9 litre cases

  • 2015

    ABD registers astonishing sales of 34.9 million* cases in FY 2015-16, with Officer’s Choice crossing 25.1 million* units. Officer’s Choice Blue neared 8 million* cases in sales in 2015-16, four years from its launch.

    *in 9 litre cases

  • 2017

    ABD enters into the premium and semi-premium segments with Sterling Reserve Blend 10 and Blend 7.

  • 2018

    Sterling Reserve sales sky rocket to 1.2 million* cases becoming a millionaire brand in the first full year of launch.

    Officer’s Choice Whisky franchise crosses the 34 million* sales-mark and becomes the world’s largest selling whisky for the 6th year in a row.

    Officer’s Choice Blue sales neared 9 million* cases in a FY 2018-19.

    *in 9 litre cases

Our Vision

To be the most admired Spirits Company in the world

Among partners, employees and patrons, through the virtues of innovation, individuality, transparency and ethics in business practices and creation of admirable  brands.

Led By Visionaries

ABD has at its helm, stalwarts from and outside of the alcobev industry, that together pool in business acumen, decades of experience and personal ingenuity to drive success.

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Raising Spirits Around The Globe

Having grown from a single-brand company, to one that floats a string line of distinct experiences, ABD employs world class processes for the finest standard, quality and taste across our products sold in 20 countries.

Globe

 

Honours of Distinction

Recent Accolades & Awards of Excellence

Monde Selection 2022
Gold Quality Award – Sterling Reserve Blend 10, Sterling Reserve Blend 7 and Kyron Premium Brandy, 2022
DMAasia Createffect ECHO Awards 2022
Food & Beverage Campaign - Gold - Sterling Reserve Premium Whiskies, 2022
Campaign India Media 360 Awards 2022
Product Category - Alcoholic Drinks - Gold - Sterling Reserve Blend 7 Gaming Pack, 2022
GPTW
Great Place to Work-Certified for the Year Dec'20 – Nov'21
Harvard Business Publishing recognises and features the success of Officer’s Choice.
ITI

• Sterling Reserve Blend 10 - Remarkable Product
• Sterling Reserve Blend 7 - Notable Product
• OC Blue - Notable Product
• Kyron - Notable Product


Best Use of Facebook Category - Silver - OC Blue IPL Dugout, 2021

Content Marketing - Gold - Sterling Reserve Project, 2021
Best New Marketing Campaign - Sterling Reserve Premium Whiskies
Monde Selection 2022
Gold Quality Award – Sterling Reserve Blend 10, Sterling Reserve Blend 7 and Kyron Premium Brandy, 2022
DMAasia Createffect ECHO Awards 2022
Food & Beverage Campaign - Gold - Sterling Reserve Premium Whiskies, 2022
Campaign India Media 360 Awards 2022
Product Category - Alcoholic Drinks - Gold - Sterling Reserve Blend 7 Gaming Pack, 2022
GPTW
Great Place to Work-Certified for the Year Dec'20 – Nov'21
Harvard Business Publishing recognises and features the success of Officer’s Choice.
ITI

• Sterling Reserve Blend 10 - Remarkable Product
• Sterling Reserve Blend 7 - Notable Product
• OC Blue - Notable Product
• Kyron - Notable Product


Best Use of Facebook Category - Silver - OC Blue IPL Dugout, 2021

Content Marketing - Gold - Sterling Reserve Project, 2021
Best New Marketing Campaign - Sterling Reserve Premium Whiskies
Award Award
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